Elton John starred in the John Lewis Christmas advert 2018Elton John starred within the John Lewis Christmas advert 2018 [John Lewis]

The John Lewis Christmas advert 2018 has now been unveiled, with Elton John taking the starring function. 

Within the advert, entitled The Boy and the Piano, the singer begins off singing at a piano within the current day, earlier than the story of how he rose to fame is emotionally mapped out. 

Followers see Elton progressively get youthful because the advert performs out key moments in his life, from stadium excursions, to taking part in at his native pub to performing at college. 

john lewis christmas advert 2018 elton johnElton John’s performances are proven: From stadium excursions to high school performances [John Lewis]

It ends with Elton unwrapping his first piano aged 4 on Christmas morning as his late mom and grandmother look on, in a second which triggers his unimaginable music profession. 

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The advert comes as Elton prepares to embark on his remaining each world tour following his announcement that he plans on retiring for good in 2019. 

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Nonetheless, whereas some followers liked the division retailer’s video, and its touching seasonal message {that a} present might change any individual’s life ceaselessly – others had been much less impressed. 

john lewis christmas advert 2018 elton johnElton John’s singing profession is mapped out within the quick movie [John Lewis]

Claiming the advert lacked Christmas spirit, one viewer moaned: “I’m usually an enormous fan of the @jlandpartners Christmas adverts. That is simply an advert for @eltonofficial , to co-incide with ticket pre-sales & an upcoming movie! Actually disillusioned this 12 months He ought to have paid you for this, not the opposite approach round”. 

Whereas one other agreed: “I’m afraid it’s nothing however a shameless plug for @eltonofficial good advert, however definitely doesn’t make me really feel ‘christmassy’ in any respect.”

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After watching the clip, a third chipped in: “Nope, aside from the previous few seconds, there’s barely any reference to Christmas, barring the odd tree. And I feel most of the different feedback are saying the identical.”

john lewis christmas advert 2018 elton johnThe advert exhibits a younger Elton John’s unimaginable music abilities [John Lewis]

In the meantime, others had been fast to close down the hate, with one echoing many as they defined that the message is what made it seasonal. 



“Individuals miss the purpose, it’s not about how a lot @jlandpartners can present issues you should buy or how a lot tinsel and bushes will be displayed, it’s the present and the impression it may well have and the love behind it,” one viewer of the enduring advert wrote. 

Whereas one other equally defined: “The purpose is, a present you would possibly purchase your little one might have a huge effect on what path they resolve to absorb life, piano = a profession in music”. 

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john lewis christmas advert 2018 elton john4 12 months previous Elton John is seen having fun with Christmas morning [John Lewis]

The UK excessive avenue chain has develop into synonymous with the festive season over the previous few years due to its heartwarming industrial campaigns. 

John Lewis first hinted that Elton John can be an enormous a part of their festive marketing campaign after they made an enormous change to one in all their London shops. 

The storefront featured an enormous change this week, with the well-known John Lewis brand being modified.

john lewis christmas advert 2018 elton johnElton John’s music profession begins as he unwraps his first piano [John Lewis]

Normally studying “John Lewis & Companions”, it now simply merely says John.

One fan tweeted on the time: “This has obtained to imply Elton! Christmas is formally right here.”


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